Lori’s love and passion for the salon industry and enthusiasm for making people’s day have been a lifelong adventure. She started her career at the Aveda Spa in Osceola, Wisconsin, in 1993. She continued elevating her career by helping to develop a national hair color line and then working as an educator for a national cosmetic brand. As a founding partner of r!ah Hair Studio, Lori realized her dream of salon ownership in 2003. Lori worked full-time at r!ah until 2018, when a shoulder injury prevented her from working behind the chair. Her current role as a silent partner allows her to work outside the company, where she continues her adventure and lifelong enthusiasm for making people’s day.